The Fresh Connection

The Fresh Connection

The Fresh Connection is an innovative web-based business simulation game that engages participants in operating a virtual company. The juice manufacturing company's performance has been declining. In teams of 4, participants must get the company back on track as quickly and efficiently as possible.

Each team member will represent a specific role: VP Purchasing, VP Operations, VP Supply Chain, and VP Sales. They need to align and bring their supply chain management into action to win! Participants will be confronted with diverse real-life, real-time dilemmas, and cross-functional understanding and collaboration are the key success components.

This business simulation game is the core of 10 learning solutions covering multiple supply chain management topics!


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Learning objectives

The Fresh Connection is a versatile learning experience that can be adapted to meet the learning objectives required by higher education institutions and for in-company training. This business simulation game covers 10 learning solutions, each focusing on specific topics in supply chain management with specific learning objectives.

Game setup

Participants get to run their own virtual company called The Fresh Connection, a manufacturer of fruit juices. Faced with declining performance, the management team must get the company back on track as quickly as possible. It is a high-pressure environment in which effective supply chain management is the key to success! 

Every decision a participant makes has trade-offs, both within and across roles. Alignment of all the disciplines and the implementation of an effective supply chain strategy will be key to success. Winning will be about generating the best Return on Investment (ROI) for the business while still managing your own team’s Key Performance Indicators (KPI’s) and targets!



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